Project Summary:

This short project aimed to review the current usage of the True Taste website and to gauge current opinion of its content and functionality. More specifically the commission set out to (i) gauge current opinion (both internally within the Welsh Assembly Government and externally) on the current True Taste Website including:

– Content (relevance, accuracy, interest);

– Ability to navigate around the site;

– Potential improvements.

(ii) To investigate the possibility of introducing an interactive functionality to the True Taste Website, to enable networking amongst consumers and producers. And (iii) To produce consumer research that will aid the business proposal for the redevelopment of the True Taste Website and assist the designers in producing the new site.

Client:

Welsh Assembly Government

Task:

Evaluation