Background
In February 2024, Miller Research was commissioned by Ambition North Wales to conduct research into strengthening regional and local food systems in North Wales.
The objectives of this research were to assess the scale of supply and demand across the region and to identify key barriers and enablers to a stronger local food system. The research also aims to provide recommendations for shortening supply chains and developing a more sustainable food system for North Wales, highlighting opportunities for capital and revenue investment. The report highlights some of the external challenges that are currently facing the food system in North Wales and across the UK. These include the labour shortages, the impact of climate change, rising food prices and an increase in food poverty and insecurity.
Methodology
As part of this research, we conducted a thorough desk-based review including of the corporate and wellbeing plans of the six local authorities in North Wales. The research team also conducted 18 in-depth semi-structured interviews with those working in different areas of the food system across Wales. These were also followed by five virtual workshops engaging with different regional stakeholder groups. These included educational institutions, third sector organisations, community groups, growers, public sector officers, farmers and primary producers. Interview questions showed the potential risks and opportunities within the North Wales food system and also identified what the potential barriers and enablers are.
Key Findings
Enablers and Barriers
Findings highlighted that the region boasts a strong reputation for the production and export of high-quality, grass-fed livestock and dairy. Historically rooted in arable and horticultural farming, North Wales has seen steady growth in Community Supported Agriculture (CSA), reflecting a broader commitment to sustainable and community-driven food systems. The area also receives support from Welsh Government initiatives, including Project Helix and the Food Innovation Centres, which provide essential assistance to farmers and food businesses. Strategic investment through Growth Deal funding is set to enhance the region’s food landscape further, with initiatives such as the Glynllifon Rural Economy Hub and the Smart Local Energy Project. The quality and reputation of North Wales produce also serve as a significant draw for tourists visiting the area.
Barriers identified through this research were a lack of strategic and operational mechanisms across the region, hindering access to funding which could support coordinated change. There are also some gaps in skills, training and educational opportunities which were also identified as key barriers, alongside difficulties with recruitment and retention of younger generations in the food and farming sectors.
The findings of this research have highlighted some of the key strengths within the food system in North Wales whilst also identifying opportunities for development and growth to create a more resilient food system. It is evident that a whole system approach of close and ongoing collaboration is required to deliver a stronger local economy that provides food security, access to healthy and nutritious food, climate resilience, and environmental stewardship.
If you would like further information on this study or other Food and Drink projects, please contact merryn@miller-research.co.uk or tom@miller-research.co.uk